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Base Design
Rue Louis-Favre 41
1201 Genève

www.basedesign.com
basegva@basedesign.com
+41 22 321 64 04

Hervé Rigal
herve@basedesign.com
Gérald Moulière
basegva@basedesign.com

Paléo Festival 40th birthday

Paléo Festival, Nyon

Since its founding in 1976, the Paléo Festival has today become one of Europe’s most important musical events. Each year, more than 250 concerts and shows are available to 230,000 members of the public who fill the festival’s massive 207 acre L’Asse site. We developed the visual identity for Paléo’s 40th anniversary.
On a 40th birthday, one might invite a group of friends for a grand celebration. The Paléo has 40,000 friends to invite each night, and all of them are different. This was the starting point of our work. We used illustrations of actual snapshots of festival goers that capture the essence of their subculture. Through these illustrations, people were able to recognize themselves as part of the festival. People go to the festival not only for the music, but also for the food, crowd, and stellar party. The Paléo offers a fabulous diversity of music programming as well as cultural and culinary experiences. We developed a series of illustrations that capture snapshots of moments from the festival. By assembling these illustrations of festival goers that recall the surrealist method of “cadaver exquis,” we built a fun and playful identity in which everybody can easily identify themselves and their experiences.

Case Study