Musée Olympique, Lausanne
In 2011, the Olympic Museum in Lausanne underwent a total renovation. To maintain the same level of quality and aesthetic coherency, the institution also renewed its exhibitions. Base was asked to create a brand language to permeate all aspects of the museum, from the physical to the curatorial.
On what to base the identity? The five rings are certainly one of the most iconic symbols in the world. The idea of the relay also guided us. We wondered, “what if each visitor became a link in the relay of all these amazing stories told in the Olympic Museum?” We also found the tagline “The flame is yours” compelling. The TOM-Relay Font is one of the key elements of the Olympic Museum’s identity. We created it in collaboration with Bastien Sozeau. To coincide with the reopening, we worked with the museum on a communications strategy and institutional campaign. A white background, a colored typeface and a playful voice were the basic elements at play.
A 360° brand makeover, from the restaurant to posters, from signage to communications and merchandising. Only possible thanks to the teamwork with Jane Wentworth Associates (strategy), Mather & Co (Exhibition design), Paragon Creative (construction & signage), Center screen (audiovisuals & interactive), Dragon Rouge Paris (Retail) and Agenda (social media & press).