Conférence : « How to create a great brand »
The Marketing & Communication Loft
10 juin 2013
Four Seasons Hotel Geneva
de 14h30 à 20h30
« How to create a great brand »
14h30 – Registration & Welcome.
15:00 – « Great Brands need Great Ideas – Integrated Communication in the Digital Age », presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
15:40 – « Digital excellence – learnings from leaders », panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.
16:20 – « Storytelling in the Screen Age », presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.
17:30 – « Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques », presented by Eugénie Porot Bron, Senior Retail Marketing Concept Manager at Swarovski.
19:00 – Dinner Cocktail & Networking
