Conférence : « How to Create a Great Brand ? »
The Marketing & Communication Loft
organise le
20 novembre 2012
à la FER à Genève
« How to create a great brand – III: Innovation »
17:30 - Welcome
17:45 - « Innovative brand management in banking », presented by Philippe Cathélaz, independent, former EMEA Head of Marketing & Communications at HSBC Private Bank.
18:15 - “Innovative integrated communication – learning from Havana Case Study, Euro Effie Awards Winner – Grand Prix 2012”, presented by Gregory Alibaux, Marketing Director at Pernod Ricard Swiss and Olivier Girard, Founder/Creative Director at MCSaatchi and Francois-Louis Noel, Partner/Client Strategy Director at MCSaatchi.
18:45 - “Innovative digital communication for luxury brands”, presented by Alexandre Wehrlin, E-business Manager at Piaget.
19:15 - « Innovative product development and its communication », presented by Edwin Colella, Associate Director Communications at IWC Schaffhausen and Sebastien Dordor, Department Manager Innovation & Predevelopment at IWC Schauffhausen.
19:45 - « Bringing great brands to life with innovative real-life testing », presented by Andreas Schurek, former Managing Director at TNS International.
20:15 - Cocktail & Networking.
21:30 - Closing
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