18:15 – “When digital media excellence exceeds traditional media to accelerate growth in luxury brands”,
presented by Stéphane Waser, International Marketing Director at Maurice Lacroix.
Case study – Maurice Lacroix “The French Job” project awarded with European Communications Award 2012 and the Swiss Social Media prize 2012.
18:50 – “The next generation of luxury brands – an alternative to what we’ve been taught”,
presented by Charris Yadigaroglou, Chief Communications Officer at MB&F.
19:25 – Dinner Cocktail & Networking.
20:10 – “Cause Marketing within the luxury sector »,
presented by Dana Schou, International Project Manager at LVMH.
20:45 – “How a mobile strategy can be engaging for luxury brands”,
presented by Nuno Santos, Global Managing Partner for BrandEmotivity.
21:20 – Closing.
Guest Moderator: Woody Wade – marketing strategist, moderator and author of the book « Scenario Planning: A Field Guide to the Future ».