10 juin 2013
Four Seasons Hotel Geneva
de 14h30 à 20h30
« How to create a great brand »
14h30 - Registration & Welcome.
15:00 - »Great Brands need Great Ideas - Integrated Communication in the Digital Age », presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
15:40 - »Digital excellence – learnings from leaders », panel discussion with Hugues de la Chevasnerie - former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman - Vice President of Strategy & Operations at BBC Worldwide.
16:20 - »Storytelling in the Screen Age », presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.
17:30 - « Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques », presented by Eugénie Porot Bron, Senior Retail Marketing Concept Manager at Swarovski.
19:00 - Dinner Cocktail & Networking
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